Publication: Times Of India
Date: 24.03.2026

Highlights expert insights and emerging research on how short-form video addiction is reshaping the cognitive and behavioural patterns of Gen Z. The article explains that constant exposure to fast-paced digital content is reducing attention spans, weakening impulse control, and promoting instant gratification over deep thinking. Studies reveal that excessive consumption of short videos may alter brain function, mirroring patterns seen in addictive behaviours. Experts also link this trend to rising concerns such as anxiety, poor sleep, irritability, and declining social skills among children and young adults. The coverage emphasises the need for balanced screen time, healthier digital habits, and parental awareness to protect long-term mental and emotional well-being.