Gestational diabetes is becoming increasingly common among pregnant women due to a combination of lifestyle and demographic changes. Factors such as rising maternal age, sedentary habits, unhealthy diets, obesity and a family history of diabetes are contributing to higher rates of glucose intolerance during pregnancy. South Asian women also have a naturally higher risk due to genetic and metabolic predispositions, while better screening practices are identifying more cases than before. Early detection and management are crucial to reduce complications for both mother and baby. According to Dr Preety Aggarwal, an Obstetrician & Gynecologist at Motherhood Hospital (Gurugram, Gurgaon), understanding these contributors can help improve outcomes.